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Clearpool Launches New Corporate Identity

NEW YORK, Jan. 12, 2017 /PRNewswire/ —¬†Clearpool unveils their new corporate identity with a new website and logo as part of a corporate rebranding initiative announced today.

The new brand identity better reflects the company’s mission to deliver advanced trading technologies and the highest quality of service to their partners.

Clearpool’s CEO and co-founder, Joe Wald says, “Starting 2017 with over 100 clients is a testament to the success we’ve had in the market and we want to continue to build upon our successes by delivering a brand experience that aligns with our mission to bring a level of transparency and control to algorithmic trading for all market participants. We feel that our new brand reflects our commitment to servicing our broker network and helping them better serve their buy side clients.”

Visitors to will find helpful content, including blog posts, whitepapers, videos, and news with the purpose of keeping market participants abreast of new technological innovations, market microstructure changes, and more.

Clearpool is committed to developing products and being a thought leader and voice for their clients concerning issues of market microstructure.

In their recent comment letter to the SEC regarding NYSE access and connectivity fees, Clearpool suggests that the impact of costs on smaller and mid-size brokers outside of the so-called “bulge bracket,” can be disproportionate and can have a wide ranging impact on not only these brokers, but also the investors who they serve.

“Without fair and equitable access to market data, innovation in technology can be stifled and diversity amongst the sell side is limited to just a few large players,” says Ray Ross, Clearpool’s CTO and co-founder.

The Clearpool Algorithmic Management System (AMS) is transforming electronic trading with a fully customizable suite of algorithmic trading tools, offering total visibility and control from strategy to execution designed to level the playing field for electronic trading solutions.

“Our new branding reflects both our expertise in trading technology and our commitment to delivering a highly customizable algorithmic management system in an evolving market microstructure,” says Brian Schaeffer, Clearpool’s President and co-founder.

Clearpool’s founders are dedicated to the promotion of transparency in an evolving market microstructure, their founders video is a reflection of that commitment. Watch it here.

About Clearpool Group
Launched in 2014 and based in New York, Clearpool Group, Inc., offers advanced electronic trading software and provides independent agency broker dealer execution services. Clearpool’s algorithmic and execution management systems empower market participants to take control of better quality execution by delivering advanced electronic trading solutions for an evolving equity market microstructure and competitive landscape.